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Elliotts launches world’s lowest carbon footprint, high absorbency meat pad.
Elliott Absorbent Products has developed an ultra-thin, super absorbent range of sealed edge pads for fresh meat and fish, which has the lowest carbon footprint of any high absorbency pad on the market.
The UniDry® range, which is already being used by three major UK supermarkets, uses 50% less materials than traditional pads and are almost 100% more effective. This enables customers to achieve environmental compliance as well as make major reductions in their packaging and cut emissions from transport and storage.
UniDry®, which has been in development for several years, utilises a proprietary “Infinity Core™” that gives tremendous blood and water absorbency of between 7.5 litres and 26 litres per square metre.
Tests reveal that UniDry® uses half the cellulose and plastic required to make traditional pads and, due to its ultra-thin construction, is easier to transport and store, cutting emissions from shipping miles by 66%, compared to traditional airlaid pads.
Matt Hankins, managing director of Elliott Absorbent Products said, “UniDry is a major innovation, we are doing more with less and providing customers with a product that improves both absorbency and shelf-life and boosts their sustainability performance. Existing airlaid pads are bulky and dusty with poor yields. The UniDry® range will replace airlaid and super absorbent fibre (SAF) pads for absorbencies between 7,500ml – 25,000ml (water/free swell).”
Absorbency tests with a major supermarket show that compared to a traditional pad, UniDry® was 45% more absorbent when used with a typical 600g lean beef joint, 90.5% with a 1.3kg piece of topside, and 278% more effective with a 135g venison steak.
Mr Hankins added, “These results are outstanding. We have already had lots of interest from UK meat processors and supermarkets who are keen to upgrade. We aim to expand our customer base across Europe and beyond, where there is a huge untapped market.”
UniDry® is available in both pads and reels, white as standard, with other colours upon request. The range has full EU migration conformance and is manufactured at Elliott’s state of the art factory in the UK.